Why make people scroll? I mean, if there is some white space because of side banners or nav bars, ok, or even a thin strip of white to pull the text from the edges, but still- why do most LJ pages, and most blogs, format to have a big 10-20% white space on either side of the screen? It seems just as stupid a decision as deciding to have newspaper columns on a webpage, with two or three columns making you scroll top->bottom->top->bottom ad nauseam?
Cool things look cool, granted, but cool usable things are way hotter. I'd rather sleep with a pretty person rather than stare at a supermodel.