January 25th, 2007

happytoast power lines

on brand identity

One of the difficult things about relocating to the west coast is losing all your brands: No more Carolina rice- have to buy Mahatma. No more Hellmann's- have to buy Best Foods. It's a bit of a shock, all in all. I think losing "your" brands is just a way to put into tangible words the otherwise hard-to-voice sense of loss of your roots, not because things are necessarily "different", but because you wind up feeling a little different.

On the whole, I've happily switched to Challenge butter- the taste is pretty good- but apparently I totally missed out on this (NSFW) aspect of Land-O-Lakes, even though I've used it all my life, more or less.